Smoking Kills Viral

For our latest brief we were set 'Anything', that it to produce a creative solution or product of your choice.

Working with Peter Taylor we decided to create a viral ad to discourage smoking. Our research shows that smoking is a growing problem amoungst young people and so we decided that they sould be our key target audience. Taking inspiration from the recent e4 adverts that are 2D stop motions and our shared love of old westerns we decided to create a sock puppet shootout.

The video below is the result of our first attempt for the project, and ultimately what we handed in. We hope to further the project to improve the final outcome by reshooting the idea and significantly increasing the number of frames to create more atmosphere.