Magnum/Ideas Tap Breif

Magnum and Ideas Tap have joined together to create a competition to win an 8 week internship at Magnum, NY

http://www.ideastap.com/Opportunities/Brief/0e8c2003-70cf-4510-bfe7-9d7900e0bc8f#Overview

I have shot the following images in response to the 'Photojournalism' category.

Accompanied is my short essay (100 limit)

I anticipate that life after the 2012 Games will initially be culturally richer but the games will soon be forgotten. I think this will be the same with the structures that have been built. Our culture does not encourage community events or the use of public amenities. Montreal’s Olympic Stadium and village is around a 12 minute drive from the centre and is a dynamic, well used area. Then theres Barcelona, they’re Olympic Stadium, also a 12 minutre drive from the centre, from the 1992 Olympics lies desolate. I believe, ultimately, we will be Barcelona.

I should note that this brief closed some time ago and I have only just noticed I never published this post.

Smoking Kills Viral

For our latest brief we were set 'Anything', that it to produce a creative solution or product of your choice.

Working with Peter Taylor we decided to create a viral ad to discourage smoking. Our research shows that smoking is a growing problem amoungst young people and so we decided that they sould be our key target audience. Taking inspiration from the recent e4 adverts that are 2D stop motions and our shared love of old westerns we decided to create a sock puppet shootout.

The video below is the result of our first attempt for the project, and ultimately what we handed in. We hope to further the project to improve the final outcome by reshooting the idea and significantly increasing the number of frames to create more atmosphere.